Pizza, designed for the drive-thru.
PizzaThru is a quick-service pizza concept built for the one place pizza has never worked: the driver's seat. Planned for second-generation drive-thru real estate and launching first as a single pilot truck.
The problem
Americans eat in their cars. Pizza has never fit.
Drive-thru lanes serve burgers, chicken and coffee at scale. Pizza, one of the country's most popular foods, has stayed in delivery and carryout because the product itself doesn't travel well in a car.
Structure
A conventional slice folds, droops and sheds toppings the moment it leaves the box.
Mess
Oil and sauce end up on hands, clothing and the steering wheel.
Packaging
A flat box can't be held, set down or stored anywhere sensible in a vehicle.
PizzaThru's approach
A proprietary preparation and serving format that keeps the taste of real pizza while making it clean, one-handed and stable in the car. Format details are shared with qualified operators as the program develops.
For operators
A pizza brand purpose-built for the lane.
Drive-thru buildings are becoming available as national chains consolidate, relocate and right-size. PizzaThru is being designed from the start to occupy that real estate with a focused menu and a compact kitchen.
Second-generation real estate
The store model is planned around converting existing drive-thru buildings rather than ground-up construction, shortening the path from signed lease to open lane.
Compact menu, compact kitchen
A deliberately short menu and a small equipment package, designed for the footprints and utilities these buildings already have.
Open category
Pizza is a large, resilient category with almost no drive-thru-native brands. PizzaThru is intended to be the first that operators can scale across a market.
Roadmap
From one truck to the first conversions.
Pilot truck
A single mobile unit validates the product, the packaging and speed of service with real customers before any building is leased.
Founding operators
Conversations with experienced operators shape the store model, the equipment package and the first target markets.
First conversions
The first PizzaThru drive-thrus open in converted buildings, once the franchise program is documented and registered where required.
Register interest
Tell us who you are.
Operators can register early interest and tell us what they'd need. Customers can ask for a PizzaThru in their area. Neither creates any obligation, and we won't ask for payment.
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